‘Tobacco divine, rare, which goes far beyond all their panaceas, potable gold, a remedy to diseases…But, as it is commonly abused by most men, who take it as tinkers do ale, it’s a plague, a mischief, a violent purge of goods, lands, health, hellish, devilish, and damned tobacco, the ruin and overthrow of body and soul’ (Burton, 1948: 577).
Tobacco is a plant native to America, originally used in religious and medicinal practices by Native Americans. When Christopher Columbus arrived in America in 1492, the locals gave him dried tobacco leaves and then…consumption of tobacco took off among Europeans (Dayton University 2017).
This amazing French moulded clay pipe shows a Native American figure crouching at the front of the bowl, with a smoking pipe in his hand and tobacco leaves decorating the bowl on either side. We don’t yet know who the figure is, but it is the coolest artefact I’ve ever seen so far and also, it fits perfectly with our topic today, doesn’t it? Image: J. Garland.
Tobacco was likely first dried or toasted and chewed, or powdered for inhalation through the nose in what is known as ‘snuffing’. More recently, men and women started using pipes and the predecessors to modern cigarettes to smoke tobacco as a daily narcotic.
A slightly more modern container for ‘dried tobacco’. The label on this tin, found underneath the floors of a farmhouse on the outskirts of Christchurch, indicates that it originally contained cut cake tobacco, possibly originating in Antwerp. Cut cake tobacco was advertised for sale in tins in the late 19th and early 20th centuries (Mt Ida Chronicle 19/4/1888: 2): the most commonly referenced types appear to be Empire Cut Cake, from Dobie and Sons, and Four-Square Cut Cake (Auckland Star 29/6/1936: 14, Marlborough Express 8/8/1877: 3). Image: J. Garland.
The popularity of tobacco grew quickly in Europe due to its hypothetical curative properties, which were particularly encouraged by Jean Nicot, from whom the genus Nicotiana took the name (Rogers 2010). Over the years scientists began to investigate the chemicals in tobacco and came to understand the dangerous effects that smoking produces. As early as 1826, the pure form of nicotine was discovered and the conclusion drawn that it constituted a harmful poison (Rodgman and Perfetti 2013).
While the English developed a predilection for the pipe, the Spanish preferred the cigar and The French took a liking to snuff. It was in Spain that the tobacco manufacturing industry produced the small and cheaper versions of the cigar, famously hand-rolled by women workers in Seville. That image captured the imaginations in France, and cigarritos became cigarettes, one of the most commonly used words in the world (Random History 2007-2017).
Snuff! Not just appreciated by the French, if this English bottle is anything to go by. Taddy & Co. snuff jar from London. Taddy and Co. were tobacconists and snuff merchants with a long history – this particular jar dates to their 19th century operations at 45 Minories, London. The company was established in 1740 in London as sellers of tobacco, snuff and tea (Matlach 2013). They became one of the most important tobacco companies in Britain and were well known for their cigarette cards showing famous actors, actresses, footballers or cricketers. The first of its kind that we’ve seen! Image: J. Garland.
‘Morris Cigarettes’ box. In 1847, the famous Philip Morris was established, selling hand rolled Turkish cigarettes. Cigarettes became popular around this time when soldiers brought them back to England from the Russian and Turkish soldiers. Philip Morris was a British tobacconist and cigarette importer, who first manufactured Morris cigarettes, known as ‘Philip Morris English ovals’, in 1854. The name was later used for ‘Philip Morris Inc. Ltd’, established in New York in 1902 (Wikipedia 2017), when he set up a New York headquarters to market its cigarettes, including a now famous Malboro brand. In 1924 Morris began to market its cigarettes to women and gained 38% of the market. ‘Morris Cigarettes’ were first advertised in New Zealand newspapers in 1910 (Temuka Leader 4/01/1910: 1). Image: M. Lillo Bernabeu.
Smoking for pleasure received its greatest endorsement from Sir Walter Raleigh in the 16th century (Latham 2017), and even today, smoking remains prevalent in many cultures, despite its increasing reputation as a bad habit.
A saucer, decorated with a Chinese scene in which a long pipe is smoked. How cool is that? CHANG is the pattern name. This Chinoiserie design featured two figures, dressed in oriental clothing, in a garden or house and the saucer. was made by Holland and Green, in production between 1853 and 1882 (Godden 1991: 331). Image: J. Garland.
Tobacco smoking arrived in New Zealand with the earliest European settlers and tobacco consumption increased quickly during the mid and late 19th century. It wasn’t just an elitist habit, but was also widely spread among the middle and lower classes, especially among working men. Tobacco was fairly accessible at all levels of society and, increasingly, the paraphernalia of smoking – such as clay tobacco pipes – were cheap and disposable.
One of our favourite artefact types, as you well know. In the second half of the 19th century the production of decorated clay pipes increased. These commemorated events, carried slogans and advertisements, animals, fruits or flowers, and they were categorised as fancy clays or fancies (Ayto 1994: 7). We’ve talked about them a few times in older posts either on the blog or Facebook because they are pretty, and we love them! A perfect example of these ‘fancies’ is this smoking pipe featuring the royal bust of Queen Victoria on one side and the words ROYAL JUBILEE PIPE on the other side. This pipe was made for commemorating 60 years of Victoria’s reign in 1897. Also, the name of DUNEDIN is impressed on the one side of the stem, while M[C]PHEE is impressed on the other, referring to George McPhee. He was a tobacco pipe maker in Glasgow from 1861 onwards with his wife, who was a tobacco pipe trimmer (White 2016: 16). George McPhee arrived in New Zealand in 1880. George’s son, John McPhee, started pipe making experiments with a concerted effort to re-launch the business in Dunedin around 1890 and he was making clay tobacco pipes until 1908 (White 2016: 27). The McPhees were at the front of a brand-new industry for New Zealand and they appeared to be the first New Zealand clay pipe makers (White 2016: 27-28). Image: M. Lillo Bernabeu.
The stem of this pipe, collected from a Christchurch site, is longer than 120 mm, indicating that it belonged to a long pipe like a churchwarden. This type of pipe was easily broken, and it was said that Charles Dickens invented that name or at least he was the responsible for perpetuating the name (Ayto 1994: 6). Churchwarden pipes were mentioned in New Zealand newspapers from at least 1872 onwards (West Coast Times 16/10/1872). The stem had a W. SOUTHORN & CO / BROSELEY maker’s mark, referring to William Southorn, a tobacco pipe manufacturer based in Broseley, Shropshire, England. He established his pipeworks as early as 1823 and they were making tobacco pipes until the 1950s (Science Museum 2017). Image: M. Lillo Bernabeu.
It wasn’t until 1900 when cigarritos became the most common tobacco product on the market. Along with modern advertising, a key innovation took place at the end of the 19th century century: Virginian James Bonsack patented a machine in 1881 that produced 200 cigarettes per minute, as many in a day as forty human employees rolling by hand! Cigarette smoking increased during the World Wars, during which they were given free to soldiers. An easy way for the companies to create loyal customers! Evidence of this universally widespread habit is recorded archaeologically – we’ve found a variety of American and British brands under the floors of Christchurch houses.
W.D. and H.O. Wills maker’s mark on the top of the lid. This company was founded in 1786 and went by various names before 1830 when it became W.D. and H.O. Wills. Tobaccos and cigarettes made by W.D. and H.O. Wills were very popular with New Zealand smokers. The company began manufacturing tobacco products in New Zealand in 1919 at its factory in Petone, Wellington (British American Tobacco New Zealand 2017). Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Image: C. Dickson.
Top: Cardboard cigarette boxes. CHESS SPECIALLY SELECTED VIRGINIA LEAF/ HIGNETT Bros & Co / ENGLAND CIGARETTES. Bottom: THE ‘GREYS’ SILK CUT VIRGINIA TOBACCO. This second one was reused as a shopping list, headed with the words: ‘Supply Stores’. A range of items can be read: ‘butter, sugar, eggs, […], biscuits, soda, […], cornflour, cookies, jellies, […] fruit, […], dried fruit. What a splendid example of reusing and recycling! Image: M. Lillo Bernabeu.
Top and bottom view of a matchbox. Matchboxes are a relatively uncommon find on Christchurch archaeological sites. They are made of tin, which often remained heavily rusted but still identifiable by the shape. It is believed that Richard Bell from Wandsworth, London, was the earliest exclusive manufacturer of matches (as we know them now), from 1832 onwards (Anson, 1983). Unluckily, this example lacks embossing and we don’t have any information about manufacturer and/or brand, which is a shame. It is a good one though! Image: M. Lillo Bernabeu.
Luckily, we also have a tiny piece of an embossed matchbox! Bell and Black were a match making partnership operating during the mid- 19th century, although exact dates are unclear. Richard Bell began a match business in London in the 1830s and was joined at some point by Black (Anson 1983). Bell and Black matchboxes have been found on sites throughout New Zealand and Australia dating to the mid-late 19th century and accounted for 13% of all matches imported into New Zealand between 1870-1894 (Tasker 1993). The New Zealand market was as good as gold for Bell and Black and in 1895, they decided to open a factory in Wellington. In 1910 the two-successful match producing factories in New Zealand became one: Bryant and May, Bell and Company (Tasker 1993). The new firm consolidated its position and still produces most of the matches used in New Zealand. Left: M. Lillo Bernabeu. Right: Grey River Argus 21/07/1894: 4.
Tobacco also played a significant role in the construction of identity and gender, the notions of masculinity and femininity from the 19th century onwards, both here in New Zealand and across the world. According to the principles of liberalism, men were all self-controlled and rational, while women were biologically incapable of both values (Hilton 2000). The image of respectable male smoker was constructed in the public sphere, into which women could not enter without putting their reputation into risk. And of course, a respectable female didn’t smoke.
How to resist to the charms of cigarettes? Advice for women! Due to their maternal role as the caretakers of children, they shouldn’t smoke? Fair enough, says Dr Roberston Wallace…Gender does matter, and smoking was supposed to be – and probably, actually was – a man thing . Press 27/05/1905: 9.
Observer 7/05/1898: 13. Mrs Cunnington was member of Women’s Social and Politic League, and highly influential in cultural and social life in Christchurch in the late 19th and early 20th century. Of course, you know what I’m thinking…she was colleague of another politically active woman: Fanny Cole. Instead of an image of the popular Sir Walter Raleigh encouraging the smokers, I chose Mrs Cunnington, because she was a woman also endorsing smoking as a good thing, at a time when smoking was a practice typically associated with men. We love (well, I love) transgressor women (in the positive meaning of the word): women who broke the established rules to achieve equality rights. And Mrs Cunnington was one of those, as was Mrs Cole, in their different ways.
As the Temperance Union brawled to reduce alcohol consumption, women also starred in the struggle against the vice of smoking. Observer 1/10/1901: 12.
The male smoker was not just a consumer, but instead a true friend and a passionate follower of the goddess nicotine. The pleasure of smoking could be enjoyed along with other entertainments like dancing, drinking or gambling, a kind of freedom only stopped apparently, by getting married (see below).
Lastly, let’s say that smoking as male habit turns around well into the 20th century, when women began to smoke, in part to liberate themselves symbolically from political and social oppression. Smoking as an expression of maturity, sexiness and sophistication linked to the liberal notions of independence and individuality, eventually lessened the male monopoly on tobacco.
See, definitely entangled with gender issues! Free Lance 18/07/1914: 8.
Evening Post 3/12/1927: 15. Hope you allow me the ironies today. I absolutely agree, it seems a comfy suit. But I don’t understand why in particular for the smokers. Ha! Gotcha! To put the smoking stuff in your pockets! There is no doubt, clever design!
Unfortunately, we haven’t found much sure evidence of women smoking (or specifically of men, to be fair) in the archaeological record. Women feature as decoration on clay pipes, and we’ve found a few examples decorated in styles usually associated with ‘the feminine’, but – as we’ve discussed before on the blog – attributing gender to objects in archaeology is not always as easy as we would like.
Feminine pipes? Who knows! Anyway, on top, two colourful pipes decorated with flowers and at the bottom, a fancy pipe with a female figure ridding side-saddle along the stem. Certainly, an elegant lady! Image: J. Garland.
At this point, only left an essential question…is smoking a vice?
Maria Lillo Bernabeu
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